Polska pomoc

 

The development of rural tourism clusters in Moldova. Strengthening the non-agricultural entrepreneurship in rural areas.

Agricultural production in Moldova is inefficient. In spite of the fact that 75 per cent of the country is covered with fertile chernozem soil, the agricultural sector generates only 13.8 per cent of the country’s GDP. According to the data of the National Bureau of Statistics of Moldova (NBSM), barely 7.2 per cent of the rural population derive their income from non-agricultural activity. Moldova has the potential to develop non-agricultural activities, including tourism; however, this is not being fully exploited.

In August 2013, the Moldovan government approved a document entitled “Development of the concept of industrial sector clusters in Moldova,” which was based on international experience (models from the EU, China and others). Moreover, the development of clusters was approved in 2013 in the innovation strategy of the Republic of Moldova for the years 2013-2020, entitled “Innovation for Competitiveness.” All of these documents emphasise the formation of clusters in the manufacturing and textile industries.

Cooperation between entrepreneurs for the improvement of competitiveness is not common in Moldovan tourism, either in urban or, more importantly, in rural areas. It is expected that the development of a cluster policy in Moldova will contribute to the acceleration of economic processes based on innovation, increased inflow of foreign investments and technology transfer, development of new types of activities, including the diversification of local non-agricultural economies and involvement of local enterprises in European and international clusters.

The development of rural tourism clusters in Moldova. Strengthening the non-agricultural entrepreneurship in rural areas.

The project sought to increase the country’s agri-tourism potential through modernisation of local agri-tourism activity and its adjustment to EU standards. To this end, the project aimed to establish business associations (clusters), develop the potential of Moldovan agri-tourism SMEs operating in rural areas, lend support to modernisation of rural areas and create new jobs outside of traditional agricultural activities. Support was provided to a group of 20 people: novice entrepreneurs from rural areas of Moldova, operating in the broadly understood agri-tourism sector. Training and participation in a study tour increased the development potential of non-agricultural SMEs in rural areas.

The development of rural tourism clusters in Moldova. Strengthening the non-agricultural entrepreneurship in rural areas.

The project deliverables included:

  • training for 20 beneficiaries, novice agri-tourism entrepreneurs;
  • drafting of a marketing study on the development potential of the agri-tourism industry in Moldova;
  • establishment on a pilot basis of three tourism enterprise clusters for the development of agri-tourism in three regions;
  • organisation and execution of a study tour of Poland for the project participants;
  • organisation of a conference in Chișinău which summarised the aforementioned project.