Polska pomoc


TV series on global education issues

Topics related to global challenges, problems, and processes – subjects not directly related to the daily news – are presented on a small scale on Polish TV channels. On one hand, this is a result of media’s and journalists’ general approach consisting in promoting loud and catchy news rather than analysis and broader contexts of complicated events and processes. On the other hand, it is related to broadcasters’ limited budgets for foreign affairs – preparing good material, a documentary, or an interview requires much bigger financial expenditures, much more time and work.

Furthermore, presenting more complex global or international issues exclusively on the basis of stock photos (purchased as part of subscription from Reuters, CNN, and APTN) makes it impossible to introduce author’s comment or present broader aspects of given phenomena; it is also rather unattractive for viewers and translates into a drop in viewership for these types of materials. As a result, such issues are excluded by broadcasters. Therefore, the aim of this project is to introduce themes of global education to Polish TV programmes, and to present them in an interesting way so as to inspire viewers to broaden their knowledge on this matter.

The need for this project was also indicated by the last public opinion polls carried out on behalf of the Polish Ministry of Foreign Affairs. The results showed that Poles support the idea of helping poorer countries – 71% of Poles believe that Poland should assist less-developed countries (2014 survey). At the same time, the analysis of the results demonstrated that a much lower percentage of Poles are aware and have understanding of the idea of development cooperation, and in recent months the majority of respondents didn’t encounter information about assistance provided by Poland abroad.

TV series on global education issues

As part of the project, a production and broadcasting of a series of TV reports dedicated to global education issues were planned. Four 15-minute long features will be created and broadcasted in To był dzień na świecie programme on Polsat News 2 television. After the premiere, each report will be rerun on different Polsat’s informative channels, and they will also be available online via Ipla TV and polsatnews.pl informative portal.

The programmes will be prepared in close cooperation with representatives of HumanDOC Foundation, as well as editors and journalists of Polsat News. They will be broadcast on Polsat News 2 channel in December 2015. The project will reach a wide audience in the whole country via television, as well as availability on the Internet.

TV series on global education issues

In December 2015, one of four new reports concerning development aid was broadcast every week on Polsat News 2 (PN2) TV channel. The emission was followed by a discussion in the studio of To był dzień na świecie programme. The discussion was moderated by journalist Grzegorz Dobiecki. Additionally, each episode of the series was rerun at least twice on Polsat group’s channels, including Polsat News, Ipla TV, and made permanently available on www.polsatnews.pl website.

At the project planning stage, it was assumed that each programme would be approximately 12-minutes long. However, the producers managed to create movies of length varying between 15 and 20 minutes. In total, the programmes have been watched by 4 million viewers (altogether, including reruns on Polsat and internet transmission).

Every Wednesday in December, PN2’s To był dzień na świecie programme featured premiere reports:

9.12.2015 – report on violating rights of Cambodia’s textile industry workers. Cambodia is one of the biggest sewing industries in the world. Thousands of factories, millions of workers – every fifth working citizen of this South-Asian country of 15 million inhabitants is employed in this industry. Production of bags, clothes, and shoes for the world’s biggest brands accounts for 80% of Cambodia’s export and over 20% of its GDP.

Length of the report: 16 mins 10 secs

Reporter: Jan Mikruta

16.12.2015 – report on the situation of Syrian refugees in Lebanon. Lebanon has a population of only 4 million inhabitants and as many as 1,7 million Syrian refugees on its territory. For such a small country it is an enormous problem. There is not enough work, infrastructure is on the verge of collapse, and the society is becoming exasperated.

Length of the report: 16 mins 38 secs

Reporter: Paweł Naruszewicz

23.12.2015 – report on sustainable development using the example of Kenya. At first glance this country’s dynamic economic growth is impressive. This year, its economy has increased by almost 6%. However, almost half of the population is unemployed, meaning approximately 20 million people are jobless. This African country also has problems with access to drinking water. The report is dedicated to the huge gap between statistics and real life.

Length of the report: 17 mins 38 secs

Reporter: Paweł Naruszewicz

30.12.2015 – report on life in Europe’s poorest country – Moldova. Poverty forces labour migration on a mass scale. This is the reason why in Moldova, one child in two is raised in an incomplete family. “The problem of our country lies in the fact that people migrate to other countries to find work, and leave children behind with no supervision,” says Aliona Carafizi, principal in Sărăţica Nouă in Moldova.

Length of the report: 19 mins 25 secs

Reporter: Jan Mikruta

A long-term objective of the project was to strengthen cooperation between the NGO sector and entities engaged in development cooperation on one side, and the media sector on the other. The project included interviews with representatives of non-government circles and presentation of activities of PCPM (Polish Center for International Aid) and UNHCR in Lebanon, and FSM (Solidarity Fund PL) in Moldova. In total, the project involved a group of approximately 10 people working with NGOs and international organisations.