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Support to the local administration of Megrelia and Racha regions towards realization of regional tourism promotion. Exchange of experience with Imeretia region.

The project is a continuation and expansion of 2014 and 2015 actions. Two-year support was envisaged for individual regional administrations in Georgia to implement policies fostering tourism. The regions involved are Mingrelia (the town of Martvili) and Racha (the town of Oni). An important element of the project is participation of staff members of the administration of Imereti (Kutaisi), who will share the experience they acquired over the two preceding years. Over the past two years, the model of cooperation of administration staff, the private market and the non-profit sector was worked out in Kutaisi.

Currently, two of the above-mentioned regions are dormant (i.e. despite the outlined objectives concerning tourism, not much is happening). These regions have very significant tourism potential. Each offers interesting attractions such as historical monuments, natural surroundings, health resorts, and unique culture and traditions. Despite this, the regions are still not well known to tourists. One reasons for this is ineffective implementation of tourism policies by local governments.

The following are direct project beneficiaries:

  • The local administration of Racha (Oni), Mingrelia (Martvili) and Imereti (Kutaisi);
  • Young people taking part in workshops in Kutaisi;
  • Young people taking part in workshops in Oni and Martvili;
  • People taking part in training of rural households.

Support to the local administration of Megrelia and Racha regions towards realization of regional tourism promotion. Exchange of experience with Imeretia region.

The project envisages actions in two modules: Module 1 from 15 April to 31 December 2016 and Module 2 from 1 February to 31 December 2017. Actions will be carried out in three regions of Georgia: Mingrelia (the town of Martvili), Racha (the town of Oni) and Imereti (the city of Kutaisi).

The main aim of the project is to assist in the implementation of policies to develop tourism in the Mingrelia and Racha regions with the support of the administration of Kutaisi. This will be achieved through:

  1. Extensive exchange of experience of individual administrations concerning attainment of developmental aims. Plans include conferences organised and hosted by the administration of the city of Kutaisi for the administrations of adjacent regions.
  2. Creation of an information base for all three regions for use by potential investors.
  3. Organisation of workshops and trainings for young people from these regions at which individual administrations along with trainers will share knowledge concerning the development of tourism.
  4. Information exchange and creation of joint promotional materials, including a magazine and a website, as well as participation in international fairs.

The project will contribute to implementation of the Regional development and building capacity of public and local-government administration priority. The implementing entity is the ICAD Foundation and the local partners are the non-governmental organisation Pro Motion Georgia, the administration of the town of Oni, the administration of the town of Martvili and the Town Hall of Kutaisi.

Support to the local administration of Megrelia and Racha regions towards realization of regional tourism promotion. Exchange of experience with Imeretia region.

The first project module was implemented from 15 April to 31 December 2016. The second module was carried out in 2017.

The first module included the following:

  • Exchange of experiences related to tourism in the three regions taking part in the project;
  • Activating measures addressed to young people;
  • Preparation of materials for regional websites;
  • Promotion of tourism in the Mingrelia, Racha and Imereti regions;
  • Recruitment and training of families with agritourist farms.

The above actions included two conferences and training for over 100 young people and owners of nine agritourist farms who reported interest in the programme. Materials promoting the regions of Mingrelia and Racha were prepared, including descriptions and the marking of three tourist trails. Boards describing newly established accommodations and providing information on trails in the Racha region were set up. An exhibition was also opened to promote tourism in the Mingrelia, Racha and Imereti regions. Moreover, promotional excursions were organised to the regions of Imereti, Mingrelia and Racha. There were three promotional excursions in all, each to a different region.