Polska pomoc

 

Focus on tourism quality. Experience exchange between Poznan and Kutaisi for improving tourism services.

Tourism is one of the more dynamically developing branches of Georgia’s economy (approximately 6% of GDP and 4.2 million visits by foreigners), and its service potential is a solid basis for raising its competitiveness. Kutaisi, situated in central Georgia, is the second-most populated city in the country.

Cooperation commenced in 2014 with the “Tourist magnet” project, which highlighted the character of this sector in Kutaisi and led to specific remedial measures. Actions, objectives and outcomes of the “Quality in tourism” project were planned as the most effective response to identified problems. The project beneficiaries will take part in internships, workshops and lectures on topics of the project, enabling them to develop skills in specific fields related to tourism and to improve the quality of their work.

Focus on tourism quality. Experience exchange between Poznan and Kutaisi for improving tourism services.

The purpose of the experience exchange in the “Quality in tourism” project is to improve the quality and strengthen the integration of the local tourism services in Kutaisi and its surroundings. The project actions are based on the conclusions of the “Tourist magnet” project, implemented under Polish Aid in 2014. This project was implemented between March and November 2015. The project implementing entity is the Town Hall of Poznan and the local partner is the Town Hall of Kutaisi. Poznan has substantial experience and knowledge in this field that can benefit Kutaisi in the long-term by keeping more tourists in the city and its surroundings, leading in turn to economic growth and a better quality of life for residents.

Focus on tourism quality. Experience exchange between Poznan and Kutaisi for improving tourism services.

Under the project, an internship was organised in Poznan for five staff members of the tourist information of the Kutaisi Town Hall (KTH) to improve their skills and to raise awareness of the importance of inter-sectoral cooperation for integration of the tourism industry.

Another action taken was interactive workshops concerning the use of internet tools and new media for 15 KTH staff members. Participants drew up a programme for optimising the city’s website in terms of its tourist information and for practical training of staff in Kutaisi to implement this document in the future. Experts from Poznan and Georgian beneficiaries prepared tourist publications to be printed and turned over to Kutaisi, providing better access to comprehensive sources of local tourist information. The aim was to promote knowledge concerning integrated quality management in tourism. Open lectures addressed to people in the tourism industry were held at the University of Kutaisi.