Polska pomoc

 

Responsible traveller is changing the World – popularization of Global Education among wide audience using innovative modes of communication

This project formed part of the information measures related to the broad-based Global Education (GE). Its purpose was to educate the general public (of all ages) on global interdependence and global issues and to instil a sense of responsibility and engagement in achieving the Sustainable Development Goals.

The project is a continuation and extension of the activities implemented in 2014 and 2015 as part of the project “Responsible traveller – popularization of Global Education and promotion of engagement in Development Aid among wide audience continuation”. The high level of public interest and the results of the evaluation of previous projects pointed to the need to enrich educational and cultural offerings on the subject of GE for adults and to create educational space for families with children.

Responsible traveller is changing the World – popularization of Global Education among wide audience using innovative modes of communication

The project encompassed two modules which were implemented between 1 June 2016 and 30 June 2017. Its goal was to raise awareness of global interdependencies and global issues among people of all ages. It also aimed to increase Polish society’s sense of responsibility for and engagement in achieving the Sustainable Development Goals.

The project focused on providing training in global education and disseminating the content of global education to different target groups including employees and volunteers of the Salesian Missionary Voluntary Service Youth for the World. These activities included organising meetings with travellers and promotional activities that made use of traditional and modern communication media as well as the virtual space. Meetings with travellers, family workshops and the family picnic in the Villages of the World – Global Education Park provided opportunities for reaching out to the general public. Project activities also included adding new infrastructure to the park and renovating the assets requiring that infrastructure.

Grants from the Polish aid amounted to 112 620 pln in 2016 and 195 648 in 2017, and the value of the project reached 140 580 in 2016 and 120 888 in 2017.

Responsible traveller is changing the World – popularization of Global Education among wide audience using innovative modes of communication

During the first module, which lasted between 1 June and 31 December 2016, the project activities were divided into several categories depending on their target audience. One activity was to popularise the content of global education among adults. Three training sessions were conducted for SMVS Youth for the World staff and volunteers, focusing on the promotion of global education on social media, attended by 14 out of the 15 invitees.

An external training course titled “The use of social media tools in promoting educational content” was also organised as part of the project, and had 31 attendees. Increased dissemination of global education content on SMVS Youth for the World social media channels (an average of 1 to 3 posts per day on Facebook) was the key training outcome.

An Instagram account for Villages of the World – Global Education Park (VW-GEP) was also established. Cyclical meetings with travellers provided an opportunity to disseminate the content of global education among adults, whereas parents with children were offered family workshops titled “The Great Expeditions with Misyjek (a small missionary),” which were attended by more than 350 people.

On the last weekend of the summer season, the VW-GEP recreational facility was the location of the traditional Educational Picnic, open to all, at which visitors could inspect various exhibited artefacts and participate in workshops and educational games. Participants were offered numerous attractions such as learning regional dances, archery in an Indian village, a drum workshop in a Papuan village and attractions and games especially prepared for the youngest participants. The event was promoted widely in traditional media and on social media. In the course of the project, the VW-GEP facility was visited by 4,450 people, including 1,000 during the picnic itself. Media coverage of the event enabled nearly 120,000 people to familiarise themselves with the content of global education. Approximately 11,000 people visited the Global Education Park website, and 270 people liked the VW-GEP Facebook page.

Apart from training activities, the park was modernised and additionally equipped; among other things, animal figures (a llama, a camel, a yak and an elephant) were renovated and an Isuzu vehicle was repainted. The children’s attractions were complemented with four photograph displays (with openings for faces) depicting inhabitants of Africa, Papua New Guinea and Peru.

The project's second module lasted from 1 January to 30 June 2017. To reach social media users, global education content was promoted on such social channels as Facebook, Instagram and YouTube. On the occasion of the days marking social engagement (World Water Day, World Health Care Day, and the International Day for Street Children) three ad spots were released about development-related matters. They appeared on ten news and culture websites, and in addition were shared approx. 120 times by individuals and institutions, reaching an audience of slightly less than 10,000.

A cycle of 12 meetings with travellers was held, which attracted a total of 620 guests. The meetings received positive opinions in evaluation surveys, which led to increased interest in global issues among groups not covered by formal education. In order to introduce good practices and foster commitment to global education in daily life, 12 family workshops were also organised, with a total of 395 participants. A carnival educational event was organised for 70 children from nursery and primary schools. The central theme was travelling around the world and learning the cultures and traditions of various nations. From an early age, the event acquaints children with development-related matters and good practices in global education, while stereotypes and prejudices are eradicated.

As part of the project, 20 audio guides were made available in the Global Education Park, which facilitated access and made the content related to global education more attractive. Such content was used by 540 people.