Polska pomoc


Moldovian Culinary Routs: micro-investments, promotion, registration

The EU association agreement and the Deep and Comprehensive Free Trade Areas (DCFTA) opened the EU market to Moldovan producers. Moldovan exports to the EU increased by 20 per cent in response to the restrictions imposed on Moldovan trade with Russia. The enduring problem, however, has been that of securing EU standard compliance food quality and safety certificates (geographical indications or GIs EU).

Until 2015, the Moldovan Ministry of Agriculture did not consider applications for regional product specification (except for wine, for which other provisions were in force), which prevented efforts at the national level and precluded GIs EU registration. Moreover, Moldovan producers, including fruit and vegetable processors and farmers, do not have the relevant knowledge and skills to successfully carry out their product registration processes. Products manufactured in short series and practically without any promotional tools have little chance to break into any market.

Moldovian Culinary Routs: micro-investments, promotion, registration

The project was addressed primarily to local and regional producers from the Calarasi region, including local farmers and non-governmental organisations operating in the region or for its benefit.

The project provided assistance to local producers in registering products, increasing their revenues and expanding their distribution channels, ensuring ongoing promotion through recognisable logotype markings, and in obtaining protection for their products within the country and across the EU Member States. Smaller producers using a public kitchen equipped under the project gained access to high-quality processing equipment and packaging materials, which enabled them to increase the scale of their production.

Moldovian Culinary Routs: micro-investments, promotion, registration

The public kitchen, built and equipped for local producers, was ceremonially opened at the premises of the Casa Părintească organisation in Palanka (Calarasi region). The event was accompanied by a holiday bazaar market, which brought together local producers and manufacturers. This offered opportunities for tasting and buying fruit and vegetable preserves (such as adjika and rose jam), including products sold under the common Palanca Delights brand, made by producers from Palanka involved in the operation of a culinary bicycle route.

The following activities were implemented under the project:

  • the project inaugurating conference and a series of presentations and workshops delivered to 20 farmers and local micro-producers (Chișinău, Palanka);
  • extension of the existing culinary cycling routes in the Calarasi region (Palanka);
  • a study tour of Poland for seven participants representing NGOs, micro-producers and producers registering their products under the GIs EU scheme (Lower Vistula Valley and Warsaw);
  • a promotional campaign entitled “Inauguration of extended culinary routes” (Palanka);
  • the project summary conference, organised for 50 participants who were familiarised with the experience of product registration in Moldova and the EU – combined with an accompanying holiday bazaar market (Palanka).

Additionally, about 100 people took advantage of the online materials developed for the needs of the project, and about 200 tourists took advantage of the Calarasi region’s tourism offering during the season (cycling and culinary tourism).