Polska pomoc


Moldavan Culinary Routes – Registration and Promotion of Local and Regional Products from Câlârași District

Călărași is a highly agrarian district, since agriculture is the main branch of its economy (generating about 3 percent of the country’s agricultural production). An important role is played by agri-food processing. Both of these facts mean that the theme of the project, focused around regional products obtained by traditional methods with the application of ecological principles of cultivation, will contribute to raising the quality of the generated products through the reduction of chemical agents and greater environmental awareness.

The district cannot boast of that many tourist attractions (which are mainly associated with the towns Călărași and Oltenița). Hence the idea that marking culinary trails and ensuring bicycle facilities would draw tourists to these additional tourist attractions, increasing the income-earning opportunities of the local population and contributing to the promotion of the entire area.

Moldavan Culinary Routes – Registration and Promotion of Local and Regional Products from Câlârași District

The general aim of the project is development of rural areas of the Călărași District, through the registration and promotion of regional products. The project is to encourage local non-governmental organisations and communal authorities to establish partnerships, on the initiative of which the registration process can be conducted. Moreover, the project promotes the culinary heritage of Moldova, contributing to an increased interest of tourists in the region. 

The project entitled “Moldovan culinary trails – registration and promotion of local and regional products of the Câlârași District” is designed to encourage the creation of cross-sectoral partnerships between the local Moldovan NGOs in Câlârași, the local-government authorities, and farmers and individuals associated with the tourist sector, for the purpose of registering regional and local products (GIs) and preserving Moldova’s culinary heritage, with due regard for the best Polish/EU practices.

The project is created in cooperation with a Polish local action group, being an example of a successful partnership, and two NGOs from Moldova – one large organisation operating in the country’s capital and another, smaller, involved in actions promoting the traditions of the Câlârași region. Representatives of communal authorities and local food producers will also be invited to take part in the project.

Thanks to the transferred Polish know-how, the path towards registering regional products will be established (with the preparation of registration and promotion packages of two products – in the beginning a balsamic liquor and a jam from green walnuts). The project will also build a positive image of the EU, giving residents of rural areas a sense of the real gains associated with the European Union and strengthening their bottom-up initiatives.

The plans include a conference in Chișinău to inaugurate the project, workshops, a study trip to Poland with visits to local manufacturers and participation in fairs and fundraising workshops, the marking of two culinary trails in Câlârași, the establishment of a bicycle rental facility, preparation of a guide to registration, and a conference summing up the project.

Moldavan Culinary Routes – Registration and Promotion of Local and Regional Products from Câlârași District

Implementation of the project will result in:

  1. Dissemination of Polish know-how in EU certification and product quality as well as promotion of economic experience
  2. Dissemination of marketing methods that are innovative for the region, developing two model selling strategies for the purpose of promoting two products that are unique for the district
  3. Preparation of promotional material on products, information on EU registration; promotion of the idea of NGO-local government partnerships
  4. Dissemination of knowledge on the culinary heritage of Moldova, raising the tourist attractiveness of the region
  5. Strengthening the capacity / financial stability of local NGOs